One day I wanted a domain and my daddy didn't let me get one so when I was older and got a job I rebelled and became one of the cool kids.
Neon lights are bright and gloss is shiny. I wanted a name that was vivid and visual, something that would move people's minds so that they would see colors in motion. People would salivate and get a tingly sensation in their mouths whenever they heard the name slipping out of someone's mouth--it would sound strangely sexy, and I mean every syllable of it. Just by reading the name, they would feel captivated, and recognize me right away in the future.
Unfortunately, the name I chose doesn't have those effects on people. Drat!